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Braxen Digital
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What we do · 01

Video and stills that stop the scroll.

Ads made for the feed, not for a boardroom. Written for the first second, cut for a phone held in one hand, and made in enough variations that you can find out what works instead of guessing.

  • UGC
  • Product
  • Social

First cut in about a week.

Who this is for

For businesses already spending on ads, or about to, who need more than one creative to test with. If you've been paying a crew day rate for a single hero video and then watching it fatigue in a fortnight, this is the other way of doing it.

If you can only afford one ad, you can't afford to advertise.

Selected work

Three registers, one visual world.

Muted, click to unmute. Every cut is made to work with the sound off first, because that's how most of the feed watches.

  • Cinematic

    HOSPITALITY ·

  • Character-led

    Character-led

    LOCAL BUSINESS

  • Lifestyle

    RETAIL & VENUE ·

Campaign stills

Editorial and portrait work made in the same look as the film, so the feed and the ads read as one brand instead of two.

What you get

Included, not upsold.

  • A hook written and cut for the first second, not saved for the end
  • Vertical masters for TikTok, Reels and Shorts, plus square and landscape cuts
  • Campaign stills in the same look, so the feed and the ads match
  • Variations of whatever wins new hooks, new captions, same week
  • No location fees, no crew, no reshoot bill when the brief changes

What actually converts

Three rules we don't break for anyone.

  1. 01

    The first second is the whole ad

    Open on a face, a problem, or a result. Never a logo animation nobody has ever stayed for one.

  2. 02

    One idea, said once

    Pick the single reason someone would buy and build the whole ad around it. Two reasons is zero reasons.

  3. 03

    Volume beats perfection

    When a hook works, make ten more that week. That's the whole game, and it's why a single hero video loses.

The process

How it works.

  1. 01

    We agree the one idea

    A short call to pick the single reason someone would buy from you. Everything gets built around that, not around a feature list.

  2. 02

    First cut in about a week

    You see the ad with its hook variants, in every aspect ratio you need. Changes at this stage are part of the job.

  3. 03

    We double down on the winner

    Once the numbers show which hook is working, we make more of it  that week, not next quarter.

Pricing

Published. All of it.

  • Single vid

    $497once+ GST

    • 1 ad
    • 3 hook variants
    • Vertical, square and landscape masters
  • Starter

    $897/month+ GST

    • 2 videos plus variants
    • 5 campaign stills
  • Growth

    Recommended

    $1,797/month+ GST

    • 4 ads plus variants
    • 10 campaign stills
  • Scale

    $3,497/month+ GST

    • 8 ads plus variants
    • 20 campaign stills

48-hour rush

+40%

Add-on to any tier

Extra ad

$350once+ GST

Add-on

Monthly tiers are month-to-month. Cancel with a month's notice — the same terms as the Web Care Plan.

Questions

The things people actually ask.

Do I need to be on camera?
No. The work is made with AI — performers, product shots and voice are generated. If you want to be in it, you can be.
How fast is the first cut?
About a week. The 48-hour rush add-on exists for when a campaign date has already been set.
What happens when an ad works?
We make more of it that week — new hooks, new captions, same winning idea. That's the entire point of the monthly tiers.
Can I cancel a monthly tier?
Yes, month-to-month with a month's notice, the same as the care plan.

Get in touch

Tell us about the job. We'll give you a straight answer.

Twenty minutes on the phone is usually enough to know whether we're the right fit. If we're not, we'll say so.

Where
Sydney NSW · Australia-wide
Or ring us — it's usually faster.
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